Sales Decline Heatmap:
Spotting Revenue Opportunities at a Glance

This simple heatmap visualization helped a large enterprise with a B2B sales teams identify revenue opportunities, enabling them to instantly spot products with declining sales trends and call their customers to get them to buy them again. By making declining performance patterns immediately visible through intuitive color-coding and trend indicators, sales teams could focus their efforts on bringing underperforming products back to previous revenue levels, ultimately recovering millions in annual profit.

Here's a demo of what the report looked like (though the products and sales numbers are fictional):

Key Insights

• Worst Performing Products: Ground Beef, Milk, and Cheese are showing severe decline in sales and require immediate attention.
• Moderate Declines: Orange Juice, Coffee, Bread, and Eggs are showing concerning trends and should be monitored.
• Best Performers: Chicken is showing strong growth while Apples and Bananas remain relatively stable.
• Seasonal Patterns: Some products show monthly fluctuations that may correlate with seasonal demands.

Recommended Actions

• Investigate pricing strategy for severely declining products
• Review product placement and promotional activities
• Consider bundling declining products with stable or growing products
• Evaluate supplier relationships and product quality
• Analyze competitor pricing and marketing strategies