10 Reasons Why Junk Removal Business Owners Think Google Ads Won't Work For Them (and Why They're Wrong)

"been running a house cleaning service for like 14 months. first 6-7 months the ads were brutal... was spending $1200-1400/month on facebook and google. getting leads but they sucked. people 25 miles away asking for quotes, lowballers, tire kickers. barely anyone actually booked... average job is $180 so i was basically losing money on every customer i got from ads. almost quit ads completely... around month 8 or 9 i changed some stuff and its been way better since then... biggest thing was cutting the radius way down. was doing 20 miles cause i thought bigger = more leads. but i was just getting people too far away who i couldnt service efficiently. now i do 8 miles max and lead quality is way better... spending like $800/month now instead of $1400... getting way better quality leads."

"People are lazy. They wanna know cost. What i have done in past is say text me a pic for price. Saves you time. I have also advertised price for small amount or 1 appliance. Small load haul away for x amount."

"Google ads is an absolute game changer! Like I said, most jobs through Facebook, but big jobs are on Google. Estate/Home cleanout clicks run $20-30 per click, so you'd have to spend at least $20 a day to notice results. But once you land an 18k hoarder home cleanout, it'll all be worth it!"

"before touching bids, i'd check that zero is real. 61 clicks and no leads is usually one of two things: tracking not firing so the leads are invisible, or the page not matching what people searched for. fill in your own form from the live ad. if it registers, it's a tracking problem. if it doesn't, it's the page, and no bid tweak fixes that... a scary number of 'zero conversion' accounts are really just broken tracking."

"stopped babysitting the ads constantly too... before/after photos work way better than anything else... tight radius and high intent keywords matter way more than fancy creatives."

"when it comes to group posting you must have a good photo, don't take pictures of the junk, take pictures of yourself, ask the customers to snap a photo if you must... make it appealing and relatable with good photos and copywriting."

"Double check your targeting for each campaign!!! There was an account back when I was first starting to work on Google ads, we made two campaigns for two different locations the client had. Set one up all just fine. Second, completely blew pass the location targeting. It went for about 4 days before I caught the issue, in that time is spent a good amount of money on locations far far away from her relevant audience. But, it all worked out."

"Broad match without a tight negative keyword strategy. Early on I burned through budget matching junk variants before realizing Google will happily show your ads for searches that are technically 'related' but completely wrong intent. So we start with phrase or exact match on core terms, then check the search terms report every 2-3 days for the first two weeks; then add negatives. Once we've got a clean list, then we can test broad match on 1-2 high-intent keywords and let it run for a week before expanding."

"Added extansive negative keyword list to account and then changed the match type to phrase match. CPA dropped 45%, Conversion numbers doubles, even though conversion rate dropped."

"Landing page mismatch absolutely matters, and probably more than your account level metrics are showing. If someone clicks a home loan ad and lands on a generic products page, you may still get decent CTR, CPC, and even quality score, but you create friction right at the point where intent needs to turn into action. The click says “I want this specific thing” and the page says “here’s everything.” That gap can crush conversion rate even when the media buying side looks clean. In your case, 8 campaigns with different intents going to 3 shared pages sounds like a likely bottleneck. I would not look at this as an ad performance problem first. I would look at it as a message match and conversion path problem."

"Have your tracking on point."

"Exactly. If tracking is wrong, every campaign lesson gets distorted. You end up optimizing toward whatever is easiest to measure instead of what is actually creating revenue."