Common Reasons Why So Many Junk Removal Businesses Think Google Ads Won't Work For Them (and Why They're Wrong)

"been running a house cleaning service for like 14 months. first 6-7 months the ads were brutal... was spending $1200-1400/month on facebook and google. getting leads but they sucked. people 25 miles away asking for quotes, lowballers, tire kickers. barely anyone actually booked... average job is $180 so i was basically losing money on every customer i got from ads. almost quit ads completely... around month 8 or 9 i changed some stuff and its been way better since then... biggest thing was cutting the radius way down. was doing 20 miles cause i thought bigger = more leads. but i was just getting people too far away who i couldnt service efficiently. now i do 8 miles max and lead quality is way better... spending like $800/month now instead of $1400... getting way better quality leads."

"People are lazy. They wanna know cost. What i have done in past is say text me a pic for price. Saves you time. I have also advertised price for small amount or 1 appliance. Small load haul away for x amount."

"Google ads is an absolute game changer! Like I said, most jobs through Facebook, but big jobs are on Google. Estate/Home cleanout clicks run $20-30 per click, so you'd have to spend at least $20 a day to notice results. But once you land an 18k hoarder home cleanout, it'll all be worth it!"

"before touching bids, i'd check that zero is real. 61 clicks and no leads is usually one of two things: tracking not firing so the leads are invisible, or the page not matching what people searched for. fill in your own form from the live ad. if it registers, it's a tracking problem. if it doesn't, it's the page, and no bid tweak fixes that... a scary number of 'zero conversion' accounts are really just broken tracking."

"stopped babysitting the ads constantly too... before/after photos work way better than anything else... tight radius and high intent keywords matter way more than fancy creatives."

"when it comes to group posting you must have a good photo, don't take pictures of the junk, take pictures of yourself, ask the customers to snap a photo if you must... make it appealing and relatable with good photos and copywriting."