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Running a 2-to-6-truck HVAC or plumbing business—and still staring at empty slots on your dispatch board?

Put More Exclusive Local Homeowner Calls on Your Dispatch Board with a Google Ads System You Own.

The Full-Board Search Engine connects local Google searches to your dispatch desk through trade-specific campaigns, mobile click-to-call pages, and weekly call reviews. No shared leads. Your accounts and assets from day one. Month-to-month management.

Overview: The Full-Board Search Engine™ is a Google Ads management system engineered specifically for independent HVAC and plumbing contractors. It features a 15-minute Search Terms Autopsy, trade-specific negative keyword lists, 100% client-owned accounts, and territory exclusivity (one contractor per 25-mile radius).
Book My Free Search Terms Autopsy →

Introduction / video coming soon

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What is The Full-Board Search Engine?

The Full-Board Search Engine is a managed Google Search acquisition system built for independent residential HVAC and plumbing shops.

We build the campaigns, landing page, and call tracking inside your accounts, then review searches and calls each week to improve the opportunities reaching your dispatcher.

The Dispatch-Verified Google Acquisition System connects search intent, the phone call, and dispatch feedback.

Negative keywords help filter irrelevant traffic before the click. Call tracking shows what happened after it.

Calls generated through your campaigns route directly to your shop. We don’t resell them to other contractors.

Start with the leak you can actually see.

Before you commit to another marketing service, look at the searches you already paid for.

On a free 15-minute live screen-share, we review your last 90 days of Google Ads search terms for DIY tutorials, employment searches, parts lookups, municipal services, and competitor lookups that don’t fit your goals.

See the actual dollar amount tied to the irrelevant searches we identify—and the gaps a better negative keyword strategy could address.

If there’s a fit, we’ll explain the Foundation Build and weekly optimization. Start with the Free Search Terms Autopsy.

Book My Free Search Terms Autopsy →

Free audit. No purchase required. Existing Google Ads history needed.

Comparison

From paying for clicks to understanding the calls.

Your dispatcher needs real homeowner opportunities. The campaign needs feedback from what happens on the phone.

The hard way

Ad reports show clicks, but your dispatcher still has open slots.

  1. Blind spot STEP 01

    Loosely targeted searches

    Run broad searches without regular query review.

  2. Blind spot STEP 02

    A difficult mobile experience

    Send homeowners to a page that makes calling difficult.

  3. Blind spot STEP 03

    Every conversion counts

    Treat every recorded conversion as a useful lead.

  4. Blind spot STEP 04

    Booking friction stays hidden

    Missed calls, long holds, and phone quotes go unreviewed.

  5. Blind spot STEP 05

    Someone else owns the assets

    Depend on campaigns and tracking controlled by an outside provider.

End result: spend without a clear view of the calls.

The Full-Board approach

Build the foundation, route exclusive calls, and review search and dispatch feedback.

  1. Connected STEP 01

    Build the foundation

    Trade-specific campaigns, local targeting, and 500+ negative keywords in your accounts.

  2. Connected STEP 02

    Route exclusive calls

    A mobile click-to-call page routes tracked calls directly to your shop.

  3. Connected STEP 03

    Review and improve weekly

    Review search terms, call relevance, and dispatch feedback to refine the system.

A clearer path from ad spend to homeowner opportunities—and a system you keep.

What this means for your trucks, your dispatcher, and your Friday payroll.

Truck payments, insurance, and technician wages keep coming when the board has gaps. More clicks alone don’t solve that. You need relevant local calls and an office that can book them.

Targeting and negative keyword reviews focus spend on searches that fit your shop. Calls come directly to your dispatcher. Weekly reviews expose missed calls, hold-time abandonment, and phone-quote friction.

You keep the system and its history if you stop management. Compare the service cost with your contribution margin on booked work. Filled schedules depend on demand, budget, availability, and your team’s ability to book and complete jobs.

The system between a local Google search and your dispatch desk.

The Foundation Build connects your campaign, landing page, tracking, and service-area settings. Dispatch-Verified Optimization reviews what people searched, which calls came through, and where booking needs attention.

01 — Your account

Client-owned campaigns

Campaign architecture built under your ownership.

02 — Trade keywords

Filter irrelevant searches

Pre-load 500+ trade negative keywords.

03 — Mobile page

Make calling simple

A click-to-call page makes your phone line the next step.

04 — Tracking & territory

Route calls to your shop

CallRail routing, recording disclosures, and local targeting.

05 — Search analysis

Review actual queries

Check search terms and spend each week.

06 — Bids & budget

Manage your ad spend

Adjust bids and budgets around your market.

07 — Call quality

Listen beyond the click

Review recordings for relevance and booking friction.

08 — Dispatch alignment

Refine the system weekly

Identify missed opportunities with dispatch feedback.

500+Pre-loaded trade negative keywords.
WeeklySearch-term and call-quality reviews.
100%Client-owned accounts and assets.
Book My Free Search Terms Autopsy →

See how a search becomes a call —and how we check its quality.

Follow the system from search terms to the dispatch desk before you commit.

System walkthrough / video coming soon

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Search terms. Actual calls.Dispatch feedback.

See the evidence behind the calls.

Start with your own account data. These are the signals we inspect from search spend through dispatch.

Review your last 90 days of search terms and calculate spend on irrelevant queries we identify.

Search-spend findings

Check whether calls come from local homeowners looking for the services your shop provides.

Homeowner relevance

Distinguish calls from qualified opportunities and booked jobs using dispatch feedback.

Booking outcomes

Look for missed calls, hold-time abandonment, and phone-quote friction in weekly reviews.

Call-handling reviews

Keep campaigns, keyword lists, your landing page, tracking numbers, and account history.

Asset ownership

Connect findings from actual searches and calls to the next campaign adjustments.

Weekly optimization

Your foundation, your accounts, and weekly optimization .

Foundation Build: $1,250 one time. Management: $1,250/month. Google ad spend: $2,000–$5,000/month, paid directly to Google. Confirm recurring CallRail, hosting, and other third-party charges in your agreement.

CLIENT
OWNED
CAMPAIGNS

Client-Owned Campaign Build

Google Ads architecture and setup inside your own account.

Part of your system

TRADE
SEARCH
PROTECTION

Trade Search Protection

500+ pre-loaded negative keywords, followed by weekly query reviews and pruning.

Part of your system

MOBILE
CALL PAGE

Mobile Click-to-Call Landing Page

A direct path from local service searches to your phone line.

Part of your system

CALL
TRACKING
& ROUTING

CallRail Tracking & Routing

Tracking numbers in your account, routing configuration, and recording disclosures.

Part of your system

LOCAL
TARGETING

Local Targeting & Bid Management

Service-area targeting with ongoing bid and budget adjustments.

Part of your system

DISPATCH
VERIFIED
REVIEWS

Dispatch-Verified Reviews

Weekly recording reviews and dispatch-alignment audits to identify lead-quality and booking issues.

Part of your system

Book My Free Search Terms Autopsy →

Start with the free account review. If we’re a fit, we’ll walk through the build and terms together.

You own the system. We earn your business month by month.

The 100% Asset Ownership Guarantee: your campaigns, negative keyword lists, landing page, tracking numbers, and data are built inside your accounts. If you leave, you keep the architecture and account history.

The 30-Day Search Query Protection Guarantee: during your first 30 days, campaigns launch with our 500+ pre-loaded trade negative keyword library.

If our weekly audit reveals that more than 5% of your search spend went to non-commercial searches—DIY tutorials, parts lookups, employment searches, or municipal services—we’ll credit your next month’s management fee dollar-for-dollar for that wasted spend.

Month-to-month management. Cancel with 14 days’ written notice and take your system with you. Search protection is a defined management-fee credit; it does not promise revenue, a booked-job count, or an unconditional refund.

Questions before we look at your account?

Who is this for?

Independent residential HVAC and plumbing owners running 2–6 service trucks, with an office dispatcher and room to take on more work. The offer is designed around $2,000–$5,000/month in Google ad spend, plus setup and management fees. The free Search Terms Autopsy is for businesses with existing Google Ads history to review.

What if I tried Google Ads and it felt like a money vacuum?

The audit starts with your actual search terms and spend. We look for irrelevant queries and gaps in targeting before recommending a build. If you proceed, the service combines trade negative keywords, a mobile call funnel, tracking, and weekly reviews so you can see more of what happens after the click.

How quickly can calls start?

Initial calls may begin in as little as 72 hours after campaigns go live. Allow 30–60 days for calibration. Market demand, budget, account readiness, and call handling affect results; the service does not guarantee a particular number of calls or a fixed cost per lead.

Are these shared leads, and will you work with my competitors?

We do not resell your campaign calls. They route directly to your shop. Our stated territory policy is one HVAC contractor and one plumbing contractor per 25-mile territory. We confirm trade and service-area availability before engagement and do not accept another same-trade partner in your agreed protected territory.

What am I paying for, and what do I keep?

The Foundation Build is $1,250 once; ongoing optimization is $1,250/month. Google ad spend is separate at $2,000–$5,000/month, paid directly to Google. You keep your campaigns, keyword lists, landing page, tracking numbers, data, and account history. Third-party service charges should be confirmed in your agreement.

What if my office misses calls or struggles to book phone shoppers?

Weekly CallRail recording reviews look for missed calls, hold-time abandonment, and phone-quote friction. We flag these issues so your team can act on them. Your office does not need to manage an advertising dashboard, but answering and booking calls remains an essential part of making the system work.

Is there a guarantee or a long contract?

You receive the asset ownership guarantee and the first-30-days Search Query Protection Guarantee described above. Management is month-to-month, with 14 days’ written notice to cancel. The search protection remedy is a next-month management fee credit under its stated conditions.

Before another month of ad spend, see what you’re paying for.

Book your free 15-minute Search Terms Autopsy. We’ll review your last 90 days of search terms and calculate the irrelevant spend we identify. One HVAC and one plumbing partner per 25-mile territory; ask about availability. We onboard up to four contractors per month.

Book My Free Search Terms Autopsy →

Free live account review. No purchase required.